Q4 2023 Performance of Top Fast Food Apps on iOS in France

As the year 2023 came to a close, the fast food and fast casual restaurant sector saw an interesting turn in app performance on iOS devices in France. Sensor Tower's latest data offers a snapshot of how five leading apps fared in the fourth quarter of the year.

McDo France experienced a spike in downloads, peaking at 45K in the week of October 23rd. Although downloads dipped towards the end of the quarter, the app maintained a solid base of weekly active users, with numbers soaring to 574K in mid-November.

BURGER KING France saw a steady start with around 24K downloads in the last week of September, but downloads gradually declined to 14K by the end of December. Despite the downward trend in downloads, weekly active users hit a high of 215K in the third week of November.

KFC France : Poulet & Burger showed a more consistent pattern in downloads, with numbers hovering around 11K to 13K for most of the quarter before dropping to 8K in December. Active user counts reflected a gentle decrease from 31K at the start of the quarter to around 25K by the end.

Starbucks France observed the lowest download numbers among the five apps, starting at about 8K in September and falling to 3K by Christmas. However, weekly active users remained relatively stable, with a slight peak at 47K in mid-December.

Lastly, O'Tacos Officiel, while starting with 7K downloads in late September, experienced a decline to 4K by the end of the quarter. Interestingly, the app's weekly active users peaked at 56K in the third week of November, showcasing a notable engagement despite the fall in downloads.

For more in-depth insights and detailed app performance analytics, Sensor Tower's comprehensive data platform stands ready for industry professionals and enthusiasts alike.